EPISODE 5 / UPDATED 3 Nov 2026
Frank Forde on building an Irish whiskey brand.
Looking for podcasts in Ireland about people building businesses? Episode five of VANO Podcast introduces Frank Forde and Saudade & Sláinte. Hosted from Galway by Ayush Puri and Michael Okocha, this Irish founder conversation explores the story behind a whiskey brand and the practical decisions involved in starting it.
Inside this Irish founder interview
Frank Forde joins VANO Podcast to discuss building Saudade & Sláinte Irish Whiskey: the Irish-Brazilian love story behind the brand, its target market, marketing, pricing and the challenges of starting a whiskey business.
The business behind the conversation
Saudade & Sláinte is the Irish whiskey venture founded by Dunmore native Frank Forde with Galway partners Gareth Carrick and Mark Kavanagh. The brand brings together Frank’s Irish roots and his Brazilian wife Joecy’s culture. Frank’s own profile describes his VANO conversation as a founder interview about the brand, its market and building the company.
What we talked about
- The story behind the brand
- Irish & Brazilian culture
- Finding a target market
- Marketing & pricing
Explore their work
Company information is based on the linked public sources checked on 2 November 2026. It is context alongside the episode, rather than a transcript.
Listen to the episode
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